Comparison between APA and MLA writing style

Comparison between APA and MLA writing style
APA is used in social sciences, such as: psychology, sociology, nursing, criminology, social work, business, education. The MLA format is used in the humanities, such as: history, literature, language, philosophy, art, theater, religion, anthropology, law, and politics.

What is Marketing

What is Marketing

Marketing is a action or business of promoting and selling product or services including market research and advertising.

Definition 2.

Marketing is the activity set of institutions and processes that create communicate .deliver and exchange products that are valuable to customers

Why study Marketing

There are many Reasons why we might want to study marketing

1. Market Delivers Value

Not only does marketing brings value to customers.it also translated into company value as the company builds a reliable customer base and increase its sales and probability. So when we say that marketing brings value then marketing increase value of customer and company.

2. Marketing Benefits Society

Marketing benefits people as a whole by improving people’s lives in two ways. as we mentioned it promote trade.

3. Marketing costs money,

Marketing can sometimes be the biggest expense associated with productivity a product. The costs involved in selling beverage as to customer

4. Marketing offers peoples career opportunities.

Marketing is the interface between produces and customers. This is a function in an organization where the entire enterprise is integrated making money for the company and bring customers satisfaction will make marketing a great career. The marketing profession offers a variety of jobs. Such as sales. merchandising advertising product development.

The Marketing concept

Definition

Market is a act of selling something to someone

·     Production

·     Product

·     Selling

·     Marketing

·     Social marketing

Production

Every marketing started with production because the company knows that customers favor good quality product. This means that production should be optimized accordingly it should be optimize the need of the customers.

Product

The product concept is not so much about the production and business output. The main focus is customer need and satisfaction because customer want that type of product that offer quality performance and innovative features.

Selling

Production and product concept are focus on production but selling concept focus on making an actual sale of the product. This concept is focus on making every possible sale of the product.

Marketing

A marketing concept is strategy that companies and marketing agencies that work for companies design and implement in order to satisfy customer’s needs, wants.demand and maximize profit.

Social Marketing

The social marketing concept is the most progressive and modern day applicable marketing. Mindset to have it is a marketing concept that believes in giving back to society by producing better product .that help the world be a better place.

Research Proposal Flow Chart

Henri fayol's 14 Principles of Management

Henri fayol's 14 Principles of Management

1. Division of work
Work should be divided into individuals or groups to ensure that energy and attention is focused on specific part of the task.
Fayol represent the specialization in the least way to utilize organizational human resource.
2. Authority
The concept of power and Responsibility are closely related .the right to make orders and obey fully.
Responsibility involve being accountable and is therefore naturally associated with authority .whoever assume as authority also assume responsibility.
3. Discipline
A successful organizational requires the common effort of workers. Penalties should be applied judiciously to encourage this common effort
4. Unity of command
Workers should receive orders from only one manager
5. Unity of Direction
The entire organization should be moving towards a common objective in a common direction
6. Sub ordinates of individual interests to the general interests
The interests of one person should not take priority over the interests of the organization as a whole
7. Remuneration (Rewards and benefits)
Many variables such as cost of living, supply of qualified personnel. General business condition and success of the business should be considered in determining a worker’s rate of pay.
8. Centralization
Centralization as lowering the importance of the subordinate’s role.
Decentralization is increasing the importance. The degree to which centralization or decentralization should be adopted depend on the specific organization in which the manager is working
9. Scalar chain
Manager in hierarchies are the part of chain like authority scale each manager from the first line supervisor to president possess certain amount of authority. The president possesses the most authority the first line supervisor the least.
Lower level manager should always keep upper level manager informed to their work .activities the existence of the scalar chain and adherence to it are necessary if the organization is to be successful
10.               Order
For the sake of efficiency and coordination .all material and peoples related to a specific kind of work should be treated as equally as possible
11.               Equity
All employs should be treated as equal as possible
12.               Stability of tenure of personnel
Retaining productive employees should always be a high priority of management, recruitment and selection. Cost as well as increased product-reject rate is usually hiring new workers
13.               Initiative
Management should take steps to encourage worked initiative ,which is defined as a new or additional work activity, undertaken through self-direction
14.               Spirits d corps
Management should encourage harmony and general good feelings among employees

How to Write Research Methodology

           What  is Research Methodology

Methodology is the systematic,theoretical analysis of the methods applied to field of study

Steps of Research Methodology

1, Explain your Methodological approach

2, Describe your method of Data Collection

3, Describe your Method of Data analysis

4, Evaluate and justify methodological choices

 ( Expatiation in video)

Tips for Writing a strong Methodology

Remember that your aim is not just to describe your method but to show how and why you applied

in methodology section should clearly show why your methods suit your objective

how you convince your reader

How you choose the best possible approach to answer your problems

Your methodology can be strength by reference.

Write for your audience

consider how much information you need

Don't go unnecessary detail

What is management

What is management?

Management: Management is the process of dealing with or controlling things and peoples.

Management: Management is the process of administrating and controlling affairs of the organization.

Management: working with human financial and physical resource to achieve organizational objective by performance.

Management: management is act of what to do. when to do. Where to do and see that it is done in the best and cheapest way

Function of Management .

Planning ( Developed  plan)

Planning means deciding in advance.

What to do. when to do .where to do. To achieve organizational goals.

Plan is future course of action to achieve desire goals

Planning is determination of course of action to achieve desire goals.

                       Organizing  ( Making structure )

According to henry Fayol. To organize  a business is to provide it with everything useful or its functioning. Raw material tools. Capital and personal.

It is the process of bargaining together. Physical. Financial and human resource and developing productive relationship amongst them for achievement of organizational goals.

·      Identification of activities

·      Classification of grouping of activities

·      Assignment of duties

·      Delegation of authority

·      Creation of responsibility

·      Coordinating authority and responsibility relationship

 Staffing   ( Hire Qualified and Experiences employees)

Staffing is put right man on right job

According to Kootz & O’Donnell

Staffing involved managing the organization structure through proper and effective selection. Training appraisal and development of personnel to fill the rules designed to structure.

Staffing involve.

·      Right man on right job

·      Recruitment .selection and placement

·      Training and development

·      Remuneration ( Rewards. Salary .incentive)

·      Performance Appraisal.( to check performance of employees

·      Promotion and transfer

Directing

Direction is the inter-personnel aspect of management. Which deal with directly with influencing .guiding. Supervising .motivating .sub coordinating for achievement of organizational goals.

Directing has following elements.

·      Supervision

·      Motivation

·      Leadership

·      Communication

Supervision

It is act of watching and directing work and workers

Motivation

Inspiration. stimulating or encouraging the sub ordinates with zeal( extreme level) to work positive .negative .monetary.non monetary incentive may use be use for this purpose

Leadership

May be define as a process by which manager guide and influence the work of subordinates in desire direction

Communications

Is the process of passing information .experiance .opinio etc one person to another

Controlling

Controlling is the measurement and correction of performance .activities of subordinates

According ton Theo Heiman.

Controlling is the process of checking whether or not proper progress is being made toward the objective and goals and acting if necessary to correct any deviation

Controlling has following aspect

·      Established standard performance

·      Measurement of actual performance

·      Corrective action

https://youtu.be/UtCYq_gQyqQ

Difference between Recruitment and Selection.

Difference between Recruitment and Selection.

Recruitment

·       Means Searching for prospective candidate and inspiring them to applying for the post

Recruitment ends on the last day of receiving applications

Selection

·       Selection is the selecting the fixed number of suitable candidate from those who applied for the posts

·       Selection process starts as soon as recruitment ends

·       As per the need of the job

·       Recruitment considered applications received in due data. While selection considered no of most suitable candidates

Accounting Heads

                        Accounting Heads

What is Assets?

Assets are the resources owned and controlled by the business and company which provide expected future economic benefits.

·      Cash Resources

·      Building

·      Heavy machinery

·      Cash

·      Furniture

·      Merchandise inventory( stock)(Goods)(Trade Goods)

What is Expenditure?

Expenditure is the reduction in the value of an Assets as it is used to generate revenue.

e.g Building/ Repair something/Electronic bills.

·      Salaries/commission

·      Electronic Bill

·      Telephone Bill

·      Rent

·      Transport paid

·      Supplies/Stationary/pen/pages consumed

·      Advertising expense

What is Revenue?

Revenues are the amount that business earned from selling Goods and provided to services to customer.

·      Sales

·      Fee income

·      Commission Income

·      Consultancy/Service income

What is Liabilities?

Obligations (Liable to Pay)

Liabilities are the obligations of the company or amount pay to creditor

·      Account payable(Oral agreement)

·      Notes payable(Promissory note)(Written paper)

·      Loans/Bank Loan

·      Bank over draft

·      Accrued expense/takes service/payment outstanding expense

·      Unearned income/Before provide services

What is Owner’s equity?

Assets=Liababities+Ownwr”s equty

What is Accounting

What is accounting?

Accounting is act of Recording, Classifying, Summarizing and Reporting Financial information of organization,
An Analysis

Analysis, interpretation of financial statements

Purpose

·       To produce financial information

·       To Develop Accounting information

·       To use these information for Decision Making

Classification

Recording

·      Business Transaction tool

·       General journal

Classifying

·       Business Transaction Tool

·       Ledger

·       Collection of Accounting

Summerizing

·       Business Transaction

·       Financial statement

·       Financial Report

What is E-Commerce?

                      What is E-Commerce?

E-Commerce (Electronic Commerce)

E-Commerce ( Any service we take and give e.g. Trading and process of buying and sell Goods and service

E-Commerce .Buying  and  Selling  of  Goods  and Services  over  the  Electronic  network.  Such  as internet

E-Commerce. Is medium of trading for Goods and Services between Buyer and Seller through an electronic way.

E-Commerce. Is a paperless exchange of business information using electronic funds transfer. Email.

E-Payment-payment system are widely used in E-Commerce.

Consumer can find what they want to buy and purchase it easily

10 Free Plagiarism checker

How to design a conceptual framework in research

      Designing Conceptual framework
A conceptual framework is used to illustrate what you expect to find through your Research..

                  
Testing  Research,
whether constructing a conceptual framework will be a helpful exercise depend on the type of Research you are doing,

Cause-effect Relationship
On the basis of Testing when start of construction a conceptual framework.
 ( example in video )

Variables,
Before designing conceptual framework.important to identify the relevant variables.

Independent and Dependent variables
Cause-effect Relationship involve two types.independent and dependent variable ,

Designing a Conceptual Framework   
we have identify independent and dependent variables,
the basic components are
Boxes (Variables)
Arrows (Cause-effect)
Line (Connection correlation)
 (Example are in the video)

Expanding the conceptual framework
Conceptual framework does not have to be limited on independent and dependent variables can be incorporated depending on your Research

Moderator Variable in Research
A moderator variable alter effects that dependent variables on the basis of the moderation value,
The moderator is also referred to as the interaction effect
 (Example are in the video)

Mediator variable
A mediator variable comes between an independent variables and dependent variables in cause-effect relationship
(Example in video)

Control Variable
A control variable could be Health .(Health will influence the  the dependent variable)