What is Marketing

What is Marketing

Marketing is a action or business of promoting and selling product or services including market research and advertising.

Definition 2.

Marketing is the activity set of institutions and processes that create communicate .deliver and exchange products that are valuable to customers

Why study Marketing

There are many Reasons why we might want to study marketing

1. Market Delivers Value

Not only does marketing brings value to customers.it also translated into company value as the company builds a reliable customer base and increase its sales and probability. So when we say that marketing brings value then marketing increase value of customer and company.

2. Marketing Benefits Society

Marketing benefits people as a whole by improving people’s lives in two ways. as we mentioned it promote trade.

3. Marketing costs money,

Marketing can sometimes be the biggest expense associated with productivity a product. The costs involved in selling beverage as to customer

4. Marketing offers peoples career opportunities.

Marketing is the interface between produces and customers. This is a function in an organization where the entire enterprise is integrated making money for the company and bring customers satisfaction will make marketing a great career. The marketing profession offers a variety of jobs. Such as sales. merchandising advertising product development.

The Marketing concept

Definition

Market is a act of selling something to someone

·     Production

·     Product

·     Selling

·     Marketing

·     Social marketing

Production

Every marketing started with production because the company knows that customers favor good quality product. This means that production should be optimized accordingly it should be optimize the need of the customers.

Product

The product concept is not so much about the production and business output. The main focus is customer need and satisfaction because customer want that type of product that offer quality performance and innovative features.

Selling

Production and product concept are focus on production but selling concept focus on making an actual sale of the product. This concept is focus on making every possible sale of the product.

Marketing

A marketing concept is strategy that companies and marketing agencies that work for companies design and implement in order to satisfy customer’s needs, wants.demand and maximize profit.

Social Marketing

The social marketing concept is the most progressive and modern day applicable marketing. Mindset to have it is a marketing concept that believes in giving back to society by producing better product .that help the world be a better place.